“Milligan has produced a fascinating book. He explains and conveys the essence of modern brand management in a highly accessible and readable manner, and for those with an interest in the man, the brand, or the game he graces, he gives an absorbing analysis of the phenomena that is brand Beckham.”
13th May 2004 Chartered Institute of Marketing

£7.99 *

“A new book by Conrad Brunner, All Day I Dream About Sport, tells the story of the rise, fall and rise again of the Adidas brand. It's a story that's rich in anecdotes about sporting heroes, genuine global players who wore Adidas and, in doing so, built the brand's legend.”
Observer 16th January 2005

£8.99 *

“The first book to explain in a succinct and very readable way the relationship between the brand, the football club and the fans. Essential reading for marketing experts and football fans whatever their allegiances.”
Alex Fynn, former deputy chairman, Saatchi & Saatchi, author of The Glorious Game

£8.99 *